Promotion

It is estimated that hundreds of children are born with cleft lip and palate in Guatemala each year. The exact numbers are not known. Our approach begins with spreading information about cleft lip and palate and our foundation, and educating parents and family members. We use promotional materials such as banners, flyers, and radio and TV advertisements, and maintain contact with local healthcare facilities and midwives in various regions.
 
Local staff travel across the country to identify children, maintain contact, conduct direct evaluations, and develop treatment plans. This approach is crucial because we aim for children to be referred to us promptly, prevent malnutrition, and provide immediate assistance.